Cadillac rocked the automotive earth yesterday when it announced a full?revamp of the way is is going to name its vehicles. Within the next several years, names just like the ATS, CTS, XTS, ELR, and SRX will be substituted for alpha-numeric combinations such as CT5 and CT6. Rolls royce will apply the new calling convention with the launch of any new model, starting with theCT6 — the brand new full-size, Omega-based flagship previously thought to are actually called LTS. So, what does the latest naming convention do with the brand, and why is it merit Cadillac’s attention, investment, and? Here are three reasons.
1. Establish Lineup Hierarchy
The previous naming convention (ATS, CTS, XLR, ELR) didn’t have a clear bureaucracy within the lineup. Without doing any kind of?research, a consumer who doesn’t closely follow the Cadillac brand name?would have trouble figuring out?regardless of if the ATS slotted above or below the CTS or?XTS.
Contrast that with the identifying scheme?used?by 325i repairs, Audi, Volvo, and Infiniti: the Fix 1 Series is at any entry-level end of the lineup, while the 7 Series is the flagship. The same goes for the Audi A3 (entry-level) and the A8 (flagship), and Volvo C30 and S80. And now, Cadillac can enjoy?precisely the same luxury: the CT6 slots?over the CT5, which is above smaller?numbers. It’s a stair-step hierarchy also a five year-old can understand, plus that’s a good thing. The Escalade is expected to retain its identity.
2. Align Crossovers With Cars
Currently, Cadillac’s selection has just one crossover — the actual SRX. But this will (hopefully) change over the next several years, for the reason that brand introduces other CUVs. The revolutionary naming scheme gives the manufacturer a chance to cohesively align the names of crossovers with those of its sedans and wagons — something it was undoubtedly doing with coupe variants of its sedans (such as the ATS Vehicle and ATS Sedan).
For instance: let’verts imagine that the next-gen ATS ends up being termed CT4, and the next-gen CTS is re-named to CT5. Now, imagine Alpha-based cross-over variants of the CT4 and CT5 referred to as CX4 and CX5, or XT4 and XT5. We’regarding sure you can come up with many other alphabetic designations to precede?the number identifiers- but you get the idea.
And while luck would have it, other extravagance automakers have already synced up the bands of their coupes and CUVs with their cars. Check it:
3. Room To Grow
Cadillac may almost definitely have a sub-compact vehicle soon to rival the likes of your BMW 1 Series, Vw A3, Mercedes-Benz CLA Class, Volvo S40/V40. Such a auto would slot underneath the ATS (to be sure it today). But with the past naming scheme, the brand would’ve had limited room to the new subcompact while keeping a cohesive naming convention (what is available before A?).
By contrast, the modern naming structure gives The Crest even more room to go up and across the alpha-numeric lineup, almost as it amuses. The trick will be keeping the particular numbers uniform and relatively clear to understand.
Do even numbers denote a unique kind of vehicle than peculiar ones, the way BMW as well as Audi differentiate between cars and coupes? Would coupes be identified as CT6 Coupe or CT7?
We’ll really need to wait to find out for sure, hence stay tuned as we learn more.